{"id":5773,"date":"2024-10-24T13:16:09","date_gmt":"2024-10-24T13:16:09","guid":{"rendered":"https:\/\/tech.newat9.com\/index.php\/2024\/10\/24\/why-meta-and-snap-are-spending-billions-on-ar-glasses\/"},"modified":"2024-10-24T13:16:09","modified_gmt":"2024-10-24T13:16:09","slug":"why-meta-and-snap-are-spending-billions-on-ar-glasses","status":"publish","type":"post","link":"https:\/\/tech.newat9.com\/index.php\/2024\/10\/24\/why-meta-and-snap-are-spending-billions-on-ar-glasses\/","title":{"rendered":"Why Meta and Snap are spending billions on AR glasses"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"RegularArticle-ArticleBody-5\" data-module=\"ArticleBody\" data-test=\"articleBody-2\" data-analytics=\"RegularArticle-articleBody-5-2\"><span class=\"HighlightShare-hidden\" style=\"top:0;left:0\"\/><\/p>\n<div class=\"group\">\n<p>After a decade of development and billions of dollars, <span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-1\"><a href=\"https:\/\/www.cnbc.com\/quotes\/META\/\" target=\"_blank\" rel=\"noopener\">Meta<\/a><span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"\/><\/button><\/span><\/span><\/span> CEO Mark Zuckerberg in September <a href=\"https:\/\/www.cnbc.com\/2024\/09\/25\/meta-unveils-cheaper-299-quest-3s-vr-headset-.html\" target=\"_blank\" rel=\"noopener\">pulled back the curtain<\/a> on one of the company&#8217;s most ambitious projects: an augmented reality prototype called Orion. A week earlier, <span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-3\"><a href=\"https:\/\/www.cnbc.com\/quotes\/SNAP\/\" target=\"_blank\" rel=\"noopener\">Snap<\/a><span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"\/><\/button><\/span><\/span><\/span> CEO Evan Spiegel took the stage at its annual Snap Partner Summit to introduce its AR capable, 5th-generation Spectacles. Both companies see massive potential for the technology, with a grand vision for AR glasses to usurp smartphones as the next generation of computing.\u00a0<\/p>\n<p>&#8220;This is a major leap forward for technology,&#8221; Chris Cox, Meta&#8217;s chief product officer, told CNBC&#8217;s Julia Boorstin in an exclusive interview. &#8220;It&#8217;s a big step forward for our sort of goal to help define the next generation of computing.&#8221; <\/p>\n<p>The dream of augmented and mixed reality is something tech giants have been pursuing for years. <\/p>\n<p>Earlier this year, <a href=\"https:\/\/www.cnbc.com\/2024\/02\/02\/apples-vision-pro-headset-launches-in-us.html\" target=\"_blank\" rel=\"noopener\">Apple started selling its Vision Pro virtual reality headset<\/a> for $3,500. Over a decade ago, Google was first to market in 2013 with Google Glass, an early attempt at an AR device, but the product faced challenges and <a href=\"https:\/\/www.cnbc.com\/2023\/03\/15\/google-discontinues-google-glass-enterprise-end-to-early-ar-project.html\" target=\"_blank\" rel=\"noopener\">was ultimately canceled<\/a>. <a href=\"https:\/\/www.cnbc.com\/2019\/03\/14\/microsofts-hololens-2-hands-on.html\" target=\"_blank\" rel=\"noopener\">Microsoft has also invested in AR technology<\/a> for well over a decade, launching its HoloLens headset for enterprise in 2016. Failing to gain traction, the HoloLens was discontinued in October.\u00a0<\/p>\n<p>&#8220;We&#8217;re in our adolescence,&#8221; said Tuong Nguyen, Gartner director analyst. &#8220;We see a lot of potential, but we haven&#8217;t quite reached that potential yet.&#8221;<\/p>\n<p>While Snap and Meta have debuted AR prototypes, they&#8217;re still years away from selling those devices to consumers. The technology is too costly to mass produce. For now, Meta plans to use Orion as a developer device for its employees. <\/p>\n<p>&#8220;We&#8217;re going to use it mostly internally to build out the software we need to,&#8221; Zuckerberg said at the Meta Connect conference in September. &#8220;We&#8217;re also going to work with a handful of partners externally to make sure we get a diversity of content.&#8221;<\/p>\n<p>Snap similarly plans to invest in building out its ecosystem, renting its AR glasses to developers who commit to paying $99 a month for a year for the Spectacles. <\/p>\n<p>&#8220;We&#8217;ve really tried to lower the barrier to folks getting started with this new technology,&#8221; Spiegel told Boorstin. &#8220;We&#8217;re at a unique moment where both consumers and developers are really ready for something new.&#8221;<\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/video\/2024\/10\/21\/how-meta-and-snap-think-ar-glasses-will-be-the-future-of-computing.html\" target=\"_blank\" rel=\"noopener\"><strong>Watch the video<\/strong><\/a><strong> <\/strong>as CNBC&#8217;s Julia Boorstin tries Meta and Snap&#8217;s augmented reality glasses and explores the future of this cutting-edge tech.<\/p>\n<\/div>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.cnbc.com\/2024\/10\/24\/why-meta-and-snap-are-spending-billions-on-ar-glasses.html\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After a decade of development and billions of dollars, Meta CEO Mark Zuckerberg in September pulled back the curtain on 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