{"id":5786,"date":"2024-10-25T22:14:15","date_gmt":"2024-10-25T22:14:15","guid":{"rendered":"https:\/\/tech.newat9.com\/index.php\/2024\/10\/25\/salesforce-ceo-marc-benioff-is-tearing-into-microsofts-ai-copilot\/"},"modified":"2024-10-25T22:14:15","modified_gmt":"2024-10-25T22:14:15","slug":"salesforce-ceo-marc-benioff-is-tearing-into-microsofts-ai-copilot","status":"publish","type":"post","link":"https:\/\/tech.newat9.com\/index.php\/2024\/10\/25\/salesforce-ceo-marc-benioff-is-tearing-into-microsofts-ai-copilot\/","title":{"rendered":"Salesforce CEO Marc Benioff is tearing into Microsoft&#8217;s AI Copilot"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>What\u2019s another day without Silicon Valley tycoons talking smack about each other? <a href=\"https:\/\/fortune.com\/company\/salesforce-com\/\" target=\"_blank\" class=\"sc-93594058-0 fowfrQ  \" aria-label=\"Go to https:\/\/fortune.com\/company\/salesforce-com\/\" rel=\"noopener\">Salesforce<\/a> CEO Marc Benioff ensures the passage of time as he engages in one of his most frequent activities\u2014taking a jab at Microsoft\u2019s AI product.\u00a0\u00a0<\/p>\n<div>\n<p>Benioff claimed that we\u2019d be better off not listening to the noise about AI, at least from anyone besides him. \u201c<a href=\"https:\/\/fortune.com\/company\/microsoft\/\" target=\"_blank\" class=\"sc-93594058-0 fowfrQ  \" aria-label=\"Go to https:\/\/fortune.com\/company\/microsoft\/\" rel=\"noopener\">Microsoft<\/a> has really disappointed so many of our customers,\u201d Benioff <a href=\"https:\/\/www.businessinsider.com\/marc-benioff-salesforce-ceo-interview-microsoft-ai-threatens-crm-lead-2024-10\" target=\"_blank\" class=\"sc-93594058-0 fowfrQ  \" aria-label=\"Go to https:\/\/www.businessinsider.com\/marc-benioff-salesforce-ceo-interview-microsoft-ai-threatens-crm-lead-2024-10\" rel=\"noopener\">said<\/a> to <em>Business Insider<\/em>. \u201cThey\u2019ve really done it by delivering a level of hype around their AI solutions.\u201d<\/p>\n<p>Of course, Benioff has some billions in the game of piercing doubt into the effectiveness of Microsoft\u2019s AI copilot.\u00a0<\/p>\n<p>Just one day before the interview, Microsoft announced 10 new AI agents for its product Dynamics 365\u2014said innovation stands in direct competition with Salesforce soon to be released AI agent Agentforce, which is set to be generally available on Friday.<\/p>\n<p>\u201cMicrosoft has been having a hard time really responding with customers who have had any level of success with their AI solutions,\u201d he added when speaking to <em>Business Insider<\/em>. <\/p>\n<p>His jab at at Microsoft and its CEO Satya Nadella comes hot off the heels of scathing comments he made just two weeks ago on the podcast <a href=\"https:\/\/www.youtube.com\/watch?v=5CgjKMRMURc\" target=\"_blank\" class=\"sc-93594058-0 fowfrQ  \" aria-label=\"Go to https:\/\/www.youtube.com\/watch?v=5CgjKMRMURc\" rel=\"noopener\">Rapid Response<\/a>, Benioff said that \u201cMicrosoft has done a tremendous disservice to not only our whole industry but all of the AI research that has been done.\u201d<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Marc Benioff: Salesforce can beat Microsoft in AI | Rapid Response\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5CgjKMRMURc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>He added that Microsoft customers were \u201ctold things about enterprise AI, maybe AI overall, that are not true.\u201d Benioff <a href=\"https:\/\/fortune.com\/2024\/10\/17\/salesforce-ceo-marc-benioff-blasts-microsoft-ai-copilot\/\" target=\"_self\" class=\"sc-93594058-0 fowfrQ  \" aria-label=\"Go to https:\/\/fortune.com\/2024\/10\/17\/salesforce-ceo-marc-benioff-blasts-microsoft-ai-copilot\/\" rel=\"noopener\">previously compared<\/a> Microsoft\u2019s Copilot to the outmoded paperclip tool, Clippy.\u00a0<\/p>\n<p>Microsoft referred <em>Fortune<\/em> to customer data in response, noting that nearly 60% of Fortune 500 companies use Copilot. Indeed, if customers are all that disappointed it\u2019s not too clear from Microsoft\u2019s growing base. Copilot customers increased more than 60% quarter-over-quarter with the number who use the product daily in their jobs nearly doubling in the same period, according to Microsoft\u2019s latest customer momentum and use case data as shared.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Benioff touts his own AI. But acknowledges there\u2019s a way to go<\/h2>\n<p>In Benioff\u2019s eyes, AI has enormous potential, it\u2019s just being misadvertised. \u201cI\u2019ve never been more excited about anything at Salesforce, maybe in my career,\u201d he said on Rapid Response, adding that he thinks AI will change companies, Salesforce, and software forever.<\/p>\n<p>AI assistants, in general, have not been exactly the world-changers that they were promised. Many products or chatbot systems that use AI are plagued by <a href=\"https:\/\/www.google.com\/search?sca_esv=47b2934ea174e9e2&amp;q=ai+hallucination&amp;tbm=nws&amp;source=lnms&amp;fbs=AEQNm0Aa4sjWe7Rqy32pFwRj0UkWd8nbOJfsBGGB5IQQO6L3J5MIFhvnvU242yFxzEEp3BfblMs7eBu5zPnhtGsrETMyei1dUN8XCdtE6tzYkSMW5jQuY4X99DtsIGNOEtpk3im_1_-k1vL7M5YIAIHbiSagAoeVk_WbuGA8ZgjgwrJ4950bRVEEx0PHOQs5ldhEmkiHzzf9J1pWjepcGlIgeD8pB0BduQ&amp;sa=X&amp;ved=2ahUKEwiZzOeR16eJAxVEEVkFHUGFIogQ0pQJegQIMhAB&amp;biw=887&amp;bih=719&amp;dpr=2\" target=\"_blank\" class=\"sc-93594058-0 fowfrQ  \" aria-label=\"Go to https:\/\/www.google.com\/search?sca_esv=47b2934ea174e9e2&amp;q=ai+hallucination&amp;tbm=nws&amp;source=lnms&amp;fbs=AEQNm0Aa4sjWe7Rqy32pFwRj0UkWd8nbOJfsBGGB5IQQO6L3J5MIFhvnvU242yFxzEEp3BfblMs7eBu5zPnhtGsrETMyei1dUN8XCdtE6tzYkSMW5jQuY4X99DtsIGNOEtpk3im_1_-k1vL7M5YIAIHbiSagAoeVk_WbuGA8ZgjgwrJ4950bRVEEx0PHOQs5ldhEmkiHzzf9J1pWjepcGlIgeD8pB0BduQ&amp;sa=X&amp;ved=2ahUKEwiZzOeR16eJAxVEEVkFHUGFIogQ0pQJegQIMhAB&amp;biw=887&amp;bih=719&amp;dpr=2\" rel=\"noopener\">hallucinations<\/a> and <a href=\"https:\/\/fortune.com\/asia\/2024\/08\/09\/ai-chatbots-customers-service-accenture-zurich-lenovo-brainstorm-ai-singapore\/\" target=\"_self\" class=\"sc-93594058-0 fowfrQ  \" aria-label=\"Go to https:\/\/fortune.com\/asia\/2024\/08\/09\/ai-chatbots-customers-service-accenture-zurich-lenovo-brainstorm-ai-singapore\/\" rel=\"noopener\">bugs<\/a>. It all feels a bit like a tech version of the emperor\u2019s new clothes\u2014as CEOs point fingers and place the marker for unpromised innovation later down the line.\u00a0<\/p>\n<p>Benioff recently <a href=\"http:\/\/tweeted\" target=\"_blank\" class=\"sc-93594058-0 fowfrQ  \" aria-label=\"Go to http:\/\/tweeted\" rel=\"noopener\">tweeted<\/a> that \u201cAI isn\u2019t yet curing cancer or solving climate change as pundits claim, but our current AI tech does have immense power to drive meaningful improvements in many areas over our life as a \u2018co-intelligence.\u2019\u201d\u00a0<\/p>\n<p>The name of the game instead is about \u201cmanaging expectations.\u201d It\u2019s certainly a less exciting sell, especially if AI is to still be upheld as the latest breakthrough technology. But it might be an increasingly popular message.<\/p>\n<p>Saying that Copilot \u201cspews data all over the floor,\u201d Benioff added on said podcast. He hasn\u2019t \u201cfound a customer who has had transformational work\u201d with the tool. It leads to confusion to those who bought into said narrative, he claimed. Instead, Salesfore encourages people to \u201cget their hands in the soil because they need to see for themselves exactly what is possible, what is real, and how easy it is to get huge value from AI.\u201d Encouraging clients to get involved in mess is certainly an interesting strategy, but definitely not an overselling one.\u00a0<\/p>\n<\/div>\n<div data-cy=\"subscriptionPlea\"><strong><u>Recommended newsletter<\/u><\/strong><br \/>\n<strong>Data Sheet:<\/strong> Stay on top of the business of tech with thoughtful analysis on the industry&#8217;s biggest names.<br \/>\n<a href=\"https:\/\/fortune.com\/newsletters\/data-sheet?&amp;itm_source=fortune&amp;itm_medium=article_tout&amp;itm_campaign=techsection\" target=\"_self\" class=\"sc-93594058-0 fowfrQ  \" aria-label=\"Go to https:\/\/fortune.com\/newsletters\/data-sheet?&amp;itm_source=fortune&amp;itm_medium=article_tout&amp;itm_campaign=techsection\" rel=\"noopener\">Sign up here.<\/a><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/fortune.com\/2024\/10\/25\/salesforce-ceo-marc-benioff-microsoft-ai-copilot-disappointed\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s another day without Silicon Valley tycoons talking smack about each other? Salesforce CEO Marc Benioff ensures the passage of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/tech.newat9.com\/index.php\/wp-json\/wp\/v2\/posts\/5786"}],"collection":[{"href":"https:\/\/tech.newat9.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tech.newat9.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tech.newat9.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tech.newat9.com\/index.php\/wp-json\/wp\/v2\/comments?post=5786"}],"version-history":[{"count":0,"href":"https:\/\/tech.newat9.com\/index.php\/wp-json\/wp\/v2\/posts\/5786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tech.newat9.com\/index.php\/wp-json\/wp\/v2\/media\/5788"}],"wp:attachment":[{"href":"https:\/\/tech.newat9.com\/index.php\/wp-json\/wp\/v2\/media?parent=5786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tech.newat9.com\/index.php\/wp-json\/wp\/v2\/categories?post=5786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tech.newat9.com\/index.php\/wp-json\/wp\/v2\/tags?post=5786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}