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29 November 2024<\/p>\n
UPDATE<\/p>\n
Wallace & Gromit bring Christmas cheer to London\u2019s Battersea Power Station<\/p>\n
This holiday season, Wallace & Gromit have decorated London\u2019s Battersea Power Station, home to Apple\u2019s U.K. headquarters.<\/p>\n
From 5 p.m. to 10:30 p.m. today, and every day until New Year\u2019s Eve, a pair of Christmas trees will light up the two wash towers on the landmark\u2019s river-facing fa\u00e7ade. Visitors will see the two characters decorate the giant trees in their own inimitable styles, despite the intervention of the mischievous Feathers McGraw. Aardman follows in the footsteps of David Hockney, who last year created Bigger Christmas Trees<\/em>, drawn on iPad Pro.<\/p>\n Aardman, the multi-award-winning animation studio and creator of Wallace & Gromit, used iPhone 16 Pro Max to create a short animation that transforms the iconic 101-metre-high chimneys that soar above the River Thames. iPhone 16 Pro Max was mounted on motorised heads on set to capture two angles of the Christmas trees, shooting a total of 6,000 frames. Eight iPhone 16 Pro Max devices used the 5x Telephoto camera to shoot super-high-resolution images in ProRAW, which were then assembled frame by frame to produce a stunning 6K video.\u00a0<\/p>\n \u201cWallace & Gromit are a much-loved and iconic duo, and we\u2019re delighted that they will be lighting up Battersea Power Station for Londoners this year,\u201d said Greg Joswiak, Apple\u2019s senior vice president of Worldwide Marketing. \u201cIt\u2019s great to see the skill and ingenuity of Aardman, and how they\u2019ve used the most advanced iPhone we\u2019ve ever made to produce something so joyful.\u201d<\/p>\n \u201cThis project has been a dream to direct \u2014 a cinematic fusion of tech and art,\u201d said Gavin Strange, Aardman\u2019s director and graphic design lead. \u201cShooting stop-motion animation on iPhone 16 Pro Max with the legendary Wallace & Gromit, to then be projected onto the iconic Battersea Power Station, makes this unique in so many ways. I hope that this Christmas, everyone feels inspired to start shooting their own stop-motion masterpieces with iPhone, and I\u2019m excited and proud of what we\u2019ve all created.\u201d<\/p>\n Apple inaugurated its U.K. headquarters and a new Apple Store at London\u2019s Battersea Power Station in 2023. The company\u2019s deepening commitment now sees it support more than 550,000 jobs in the U.K. The 500,000-square-foot, six-story U.K. headquarters runs on 100 percent renewable energy, and has been designed around collaboration, inclusivity, wellness, and sustainability.<\/p>\n Press Contacts<\/p>\n Jim Dowling<\/p>\n Apple<\/p>\n jimdowling@apple.com<\/a><\/p>\n 020 3284 7268<\/p>\n Layla Hayes<\/p>\n Apple<\/p>\n l.hayes@apple.com<\/a><\/p>\n Apple Media Helpline<\/p>\n media.uk@apple.com<\/a><\/p>\n 020 3284 6333<\/p>\n<\/p><\/div>\n